Woods signed multiple deals with Nike over his career, including a 10-year contract in 2013 that was worth a reported $200m. Nike remained loyal to Woods during the up and downs of his career, including when scandal surrounding his private life emerged when he was at the peak of his golfing powers in 2009, and the golfer admitted being unfaithful to his then wife. Gillette, Accenture and AT&T all cut ties with Woods during that period, while Nike stood firm and offered him its full support.